Read on if you want to create a plan for social media marketing and need to know what every social network should do to help you meet your target audience. This is a rundown of 10 of the world’s largest and most popular social media apps.
With over two billion users using Facebook every month, it is the largest social networking network in the world. It’s about a third of the people of the world! More than 65 million companies use Facebook Pages and more than six million brands regularly promote their company on Facebook, so if you want social media presence it’s a good bet.
It’s quick to start on Facebook because Facebook works very well with nearly all content formats – text, pictures, videos, live videos, and stories. The Facebook algorithm, however, prioritizes content that stimulates meaningful conversations and interactions between people, especially families, and friends. Brian Peters, our Strategic Partnership Marketer, shares the secrets of this new algorithm and how you will flourish on Facebook if you want to hear more about the success of the modified algorithm on Facebook.
Note that 94% of Facebook users reach Facebook through the smartphone app are to customize the content for mobile.
YouTube is a website for video sharing where people look at a billion hours of content every day. You will begin creating a YouTube channel for your brand where you can post videos to watch, comment, and share with your subscribers.
In addition to being the second-largest social media website, YouTube (owned by Google) is also called Google’s second-largest search engine. (I would therefore suggest reading up on YouTube SEO if you want your brand to be on YouTube)
Finally, you may even announce your scope on the web on YouTube.
WhatsApp is an app that users in more than 180 countries use for messaging. WhatsApp was first mainly used for communicating with families and friends through users. Starting to communicate with companies via WhatsApp, progressively.
WhatsApp has developed a business portal to enable companies to create a proper business profile, help their clients, and exchange information on their orders with customers. Although the WhatsApp Business app has been developed for small companies, the WhatsApp Business API is available for large and medium enterprises.
Messenger used to be a Facebook message feature and since 2011 Facebook has turned Messenger into a standalone app and extended its functionality significantly. Companies will now advertise, build chatbots, deliver newsletters on Messenger, and more. These features have provided companies with a host of innovative ways of connecting with their customers.
WeChat has become an all-in-one forum from a Networking application much like WhatsApp and Messenger. In addition to messages and telephoning, users now can shop online with WeChat and make payments offline, send money, make bookings, book taxis, and more.
In China and some places in Asia, WeChat is the most common. WeChat can be a reasonable choice if you do business in these places (where social media sites such as Facebook are prohibited).
Instagram is a social media application for photo and video sharing. You may share a wide variety of content including pictures, music, stories, and images. IGTV for longer-form videos is also recently published.
As a brand, you have an Instagram profile that gives you a rich analysis and the ability to schedule posts using third-party resources on Instagram.
Tumblr is a website for the exchange of text, images, connections, videos, audio, and more on micro watching and social networking. Many details about Tumblr, from cat portraits to photography and fashion, are shared by people.
A Tumblr blog will look the same as any other domain on the surface. Too many posts you find online should use Tumblr!
Tik Tok is a growing social network of music videos. It was the platform most downloaded worldwide for Facebook, Instagram, and other social networking applications in the first quarter of 2018.
My initial feeling is that for brief music videos it looks like Instagram (although that’s sure). Users can film, edit, and add music and special effects videos for up to 60 seconds.
While it is most common in Asia, it can spread to the west in my hunch.
Twitter is news, culture, sports, politics, and more social media platforms. What distinguishes Twitter from other social media platforms is that it places a heavy focus on real-time information—things going on right now.
Another special feature of Twitter is that, unlike most social media platforms with a far higher threshold, only 280 characters can be found on a tweet (140 for Japanese, Korean and Chinese).
LinkedIn is no longer simply a career hunt and cv. It became a specialist website for social media, where industry professionals post content, network, and create their brand. It has now become a venue for companies to develop their thinking and leadership in their industry and draw talents into their businesses.
LinkedIn also provides ways to promote the content, deliver targeted advertisements to LinkedIn inboxes, and view ads alongside the web.